We all know the success of any publishing project lies in marketing. Ebook marketing isn’t a rocket science. Sure, there are some best practices out there that help. And, of course, there’s no substitute for the wisdom and experience you’ve gained over years. But at the end of the day, the results of your marketing are often still not what you’d hoped. Some things work, some don’t, and there’s often doesn’t appear to be any clear reason why.
Steps of ebook Marketing:
The most important thing is that you have an overall plan. Any one of the strategies will likely not give you the results you want. And trying to do all of them will only exhaust you and still yield few results is you are just shooting everywhere without a clear target.
Any book marketing plan should include the basics of marketing: a good website and a social media presence.
A book’s website will become the center point of its marketing and reader engagement. It will be where readers learn about the book: the plot, the characters, the author, and how to buy it.
You want to be sure your website is colorful and branded similar to the book’s presentation. Be sure you have an option to purchase and download. Also, make sure you capture testimonials to further substantiate your content and material.
Make sure that your website URL (domain name) that promotes the book is named using keywords, NOT the name of the book. People search the web using keywords.
Make a really good video about your eBook and put it on YouTube. You can leave that as your calling card on social media. Plus it’s more informational than a sales letter on an eBook or just a plain ordering page.
If you have the need for a more extensive public relations campaign, it is good to consider contracting with a public relations company, preferably one that has expertise in the print book and eBook marketing. They will usually be able to help you with a variety of services, including:
- Website design and hosting
- Social media marketing (Facebook, Twitter, etc.)
- Public relations campaigns
- Book readings
These services are usually very expensive, but if you are serious about getting the most out of your publishing venture the cost will be worth it. We highly recommend two PR companies based here in Austin to all of our clients. Both of these firms are highly successful at book marketing, and they will work with you to find the best solution to your marketing needs.
Bonus Points: What Your Audience Reads Next?
Recommendations like Amazon’s “Customers Who Bought This Item Also Bought” feature are fine as far as they go. But why should retailers be the ones to tell your readers what to read next? Shouldn’t you, as the publisher, be able to recommend other books from your list to your readers? The answer is, Yes, of course! Here’s how.
- At the end of each book, add in sample chapters from another book by the same author.
- If a reader likes one book by an author, chances are they’ll like another.
- Giving readers a chapter or two for free will draw them in and give them a good reason to click the buy button for that title.
- You can also use the end of your eBooks to drive traffic to the author’s blog, social media accounts, YouTube videos or to your own site. Think of it as bonus material on a DVD. It’s after you’ve just finished a great movie that you’re most engaged and eager to find out how they did those crazy effects, or what the actors went through to create their characters.
- Having bonus material at the end of your eBooks is the perfect way to capitalize on the reader’s attention and natural curiosity.
- Plus, eBooks aren’t limited by page count or costs in the same way as print, so add as much extra material as you like.
You’re free to ask your Queries regarding ebook marketing:)